Fusion aus Kunst und Kulinarik mit WMF SYNERGY

Fusion aus Kunst und Kulinarik mit WMF SYNERGY

Beim neuen Konzept „Culinary meets Art“ der österreichischen Köchin Sandra Scheidl trifft Kunst auf Kulinarik – mit Unterstützung des „Expert of Table Culture“ WMF Professional. Im Rahmen der Event-Serie finden in vier Städten Gourmetabende mit Live-Cooking und Live-Painting statt. Eingeladene Künstler lassen vor den Augen der Gäste neue Kunstwerke entstehen, während Sandra Scheidl ausgesuchte Stücke der Porzellan-Kollektion WMF SYNERGY als „Leinwand“ für ihre Kochkunst einsetzt. Auf den festlich gedeckten Tischen haben zudem Bestecke der Serien SCALA und SITELLO sowie Highlights der Lifestyle-Kollektion WMF STYLE LIGHTS ihren Auftritt. [...]

Geislingen an der Steige: Einzigartiges Showroom-Konzept

Geislingen an der Steige: Einzigartiges Showroom-Konzept

Mit der Eröffnung des neuen Experience Center in Geislingen an der Steige bündelt SEB Professional sein gesamtes Lösungsangebot für den gewerblichen Bereich unter einem Dach. [...]

Fachhandelsstrategie bei WMF Professional – Ihr „Expert of Table Culture“ für inspirierende Tischkonzepte

Fachhandelsstrategie bei WMF Professional – Ihr „Expert of Table Culture“ für inspirierende Tischkonzepte

Seit 1. Januar 2023 stellt WMF Professional Hotel Equipment als „Expert of Table Culture“ sein umfassendes Produktportfolio über den Fachhandel zur Verfügung. Auf internationaler Ebene vertreibt WMF Professional seine Produkte bereits erfolgreich über Tochtergesellschaften und den Fachhandel – diese bewährte Strategie wurde nun auch in Deutschland umgesetzt. [...]

SYNERGY: Ecological aspect

SYNERGY: Ecological aspect

Serving up big - with ecological awareness: At WMF, Made in Germany does not only stand for best quality. Of course, the ecological aspect also played a decisive role in the development of the SYNERGY porcelain collection. How did this influence the development of the design? Designer Andrea Luft has the answer to this question. [...]

SYNERGY: Areas of application Casual Dining

The new casualness in the restaurant: Casual Dining: When the rough wooden table meets designer chairs and mix & match defines the table arrangement, then the Casual Dining trend is behind it. Casualness determines the atmosphere - in the furnishings as well as in the guests' wardrobe or the food creations. Yet casual dining doesn't have to sacrifice style. It is precisely this casual ease that makes for a particularly cosmopolitan dining culture - and this is also reflected on the table setting. [...]

SYNERGY: Areas of application Fine Dining

SYNERGY: Areas of application Fine Dining

Spectacular staging for exceptional food creations: When you think of fine dining, you see the finest food, exclusive service and a relaxed atmosphere. Guests enjoy outstanding service and creative menus in a tranquil setting. This creativity requires porcelain with large surfaces, expressive design that nevertheless does not push itself into the foreground, and balanced proportions. The SYNERGY porcelain collection from WMF Professional is the perfect companion for upscale gastronomy, because it sets the stage for impressive presentations. [...]

SYNERGY: Business/functional aspect

SYNERGY: Business/functional aspect

Clear, timeless, geometrically balanced - and extremely functional! Porcelain for everyday gastronomy has to meet numerous requirements. At the same time, restaurateurs and hoteliers expect high functionality. The SYNERGY porcelain series, in combination with the eye-catchers from STYLE LIGHTS, meets even the highest demands. Designer Andrea Luft knows what this means for the development of WMF's first own porcelain collection. [...]

SYNERGY: For the relaxed breakfast atmosphere

SYNERGY: For the relaxed breakfast atmosphere

Unusual toast creations, bowls, smoothies or overnight oats: the breakfast menu has long offered guests more than just rolls with jam. With the numerous breakfast trends, restaurateurs and hoteliers have the opportunity to inspire their guests again and again with creative delights to start the day. [...]

Andrea Luft: Design development "SYNERGY“

Andrea Luft: Design development "SYNERGY“

How do you develop a porcelain design that meets the demands of hoteliers and restaurateurs? That alone requires a special knowledge of the industry. In addition, WMF stands for a design language that sets standards worldwide and which is now to be consistently continued on the laid table with its first own porcelain collection. Such high standards can only be met by a professional. In this area, WMF trusts the Munich designer Andrea Luft. She knows what is important when developing a porcelain collection for the catering and hotel industry - and what it means to transform WMF's DNA into a design language. [...]

From the meeting point to the staff canteen

From the meeting point to the staff canteen

In large office buildings, the coffee machine is no longer assigned to a dark corner or the kitchenette. There is an emphasis instead on equipping conference rooms and meeting points with prestigious equipment. This starts with the coffee spoon and extends to attractive porcelain, through to the chafing dishes in the staff canteen. More and more focus is being placed on individualisation, which means that water decanters and cutlery are both just as likely to feature the company’s logo. [...]

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