table top
Fachhandelsstrategie bei WMF Professional – Ihr „Expert of Table Culture“ für inspirierende Tischkonzepte
Seit 1. Januar 2023 stellt WMF Professional Hotel Equipment als „Expert of Table Culture“ sein umfassendes Produktportfolio über den Fachhandel zur Verfügung.
Auf internationaler Ebene vertreibt WMF Professional seine Produkte bereits erfolgreich über Tochtergesellschaften und den Fachhandel – diese bewährte Strategie wurde nun auch in Deutschland umgesetzt.
SYNERGY: Ecological aspect
Serving up big - with ecological awareness: At WMF, Made in Germany does not only stand for best quality. Of course, the ecological aspect also played a decisive role in the development of the SYNERGY porcelain collection. How did this influence the development of the design? Designer Andrea Luft has the answer to this question.
SYNERGY: Areas of application Casual Dining
The new casualness in the restaurant: Casual Dining: When the rough wooden table meets designer chairs and mix & match defines the table arrangement, then the Casual Dining trend is behind it. Casualness determines the atmosphere - in the furnishings as well as in the guests' wardrobe or the food creations. Yet casual dining doesn't have to sacrifice style. It is precisely this casual ease that makes for a particularly cosmopolitan dining culture - and this is also reflected on the table setting.
SYNERGY: Areas of application Fine Dining
Spectacular staging for exceptional food creations: When you think of fine dining, you see the finest food, exclusive service and a relaxed atmosphere. Guests enjoy outstanding service and creative menus in a tranquil setting. This creativity requires porcelain with large surfaces, expressive design that nevertheless does not push itself into the foreground, and balanced proportions. The SYNERGY porcelain collection from WMF Professional is the perfect companion for upscale gastronomy, because it sets the stage for impressive presentations.
SYNERGY: For the relaxed breakfast atmosphere
Unusual toast creations, bowls, smoothies or overnight oats: the breakfast menu has long offered guests more than just rolls with jam. With the numerous breakfast trends, restaurateurs and hoteliers have the opportunity to inspire their guests again and again with creative delights to start the day.
From the meeting point to the staff canteen
In large office buildings, the coffee machine is no longer assigned to a dark corner or the kitchenette. There is an emphasis instead on equipping conference rooms and meeting points with prestigious equipment. This starts with the coffee spoon and extends to attractive porcelain, through to the chafing dishes in the staff canteen. More and more focus is being placed on individualisation, which means that water decanters and cutlery are both just as likely to feature the company’s logo.
THE NEW EASY – New worlds of table culture
There are some gastronomy concepts that focus on the essentials: Hip burger restaurants, for example, don’t need a fish knife and urban bistros have no use for snail tongs. And that’s a good thing, because trendy food themes and new trends are what make the gastronomic landscape interesting in the first place. Having said that, individual requirements and innovative ideas mustn’t stand in the way of quality. The solution: the new concept from WMF – THE NEW EASY. This is where experience meets with young, uncomplicated and on-trend designs.
La dolce vita
Italy brings together many things: history and culture, varied cuisine, a wide selection of wines and a very special attitude to life. Thankfully, countless restaurants today bring "la dolce vita" to the whole world. When equipping an Italian restaurant, restaurateurs have a vast range of products to choose from.
Muchas pequeñas delicias (Lots of small delicacies)
A Spanish ambience, a cosy atmosphere and lots of small delicacies. Tapas – delicious appetisers – are on the menu. The typical Andalusian mindset is one where people eat and drink in relaxed, familiar and cosy get-togethers. And where equipment also plays an important part. Although much smaller portions are served during each course, there’s a larger number of individual dishes.
Exquisiteness for starred restaurants
Starred restaurants are not only distinguished by their excellent cuisine, the laid table is usually a highlight as well. After all, very high-quality items from tabletop collections are used for the special presentation of food and carefully selected drinks on the table. A lot of attention is therefore paid to the selection of the required items, both in terms of design and quantity.
The noble table and the glass
Glasses play an important role in stylish table arrangements: because like no other product, a perfect glass shows its strengths by being a presentation frame for something special. It is not the material glass that has to be effective, but the fine reflections and the soft, gripping shapes. But what types of glass are there - and where do they have their place on the elegant table?
Good design unifies creativity and utility
The laid table has always been influenced by the sense of style of the respective era. This is also reflected in the products of WMF which have significantly shaped the table ambience over the course of the last decades.