Sustainability and innovation: WMF Second Life in the new Nestlé Market Hall
With the move to the new German headquarters in the heart of Frankfurt, around 1500 Nestlé employees will experience a modern working environment. One highlight is the new ‘market hall’ on the ground floor, which offers culinary variety with an open kitchen and various restaurant areas. [...]
When perfection comes from imperfection: Simon Tress and WMF Second Life
Sustainability, cost-effectiveness, and organic quality are the principles that Germany’s most sustainable Michelin-starred chef, Simon Tress, embodies in his ‘Restaurant 1950’ in Hayingen, Swabia. Now, he is taking another step towards sustainability by integrating the WMF Second Life cutlery concept into his restaurant. [...]
Fusion aus Kunst und Kulinarik mit WMF SYNERGY
Beim neuen Konzept „Culinary meets Art“ der österreichischen Köchin Sandra Scheidl trifft Kunst auf Kulinarik – mit Unterstützung des „Expert of Table Culture“ WMF Professional. Im Rahmen der Event-Serie finden in vier Städten Gourmetabende mit Live-Cooking und Live-Painting statt. Eingeladene Künstler lassen vor den Augen der Gäste neue Kunstwerke entstehen, während Sandra Scheidl ausgesuchte Stücke der Porzellan-Kollektion WMF SYNERGY als „Leinwand“ für ihre Kochkunst einsetzt. Auf den festlich gedeckten Tischen haben zudem Bestecke der Serien SCALA und SITELLO sowie Highlights der Lifestyle-Kollektion WMF STYLE LIGHTS ihren Auftritt. [...]
Geislingen an der Steige: Einzigartiges Showroom-Konzept
Mit der Eröffnung des neuen Experience Center in Geislingen an der Steige bündelt SEB Professional sein gesamtes Lösungsangebot für den gewerblichen Bereich unter einem Dach. [...]
Fachhandelsstrategie bei WMF Professional – Ihr „Expert of Table Culture“ für inspirierende Tischkonzepte
Seit 1. Januar 2023 stellt WMF Professional Hotel Equipment als „Expert of Table Culture“ sein umfassendes Produktportfolio über den Fachhandel zur Verfügung. Auf internationaler Ebene vertreibt WMF Professional seine Produkte bereits erfolgreich über Tochtergesellschaften und den Fachhandel – diese bewährte Strategie wurde nun auch in Deutschland umgesetzt. [...]
SYNERGY: Ecological aspect
Serving up big - with ecological awareness: At WMF, Made in Germany does not only stand for best quality. Of course, the ecological aspect also played a decisive role in the development of the SYNERGY porcelain collection. How did this influence the development of the design? Designer Andrea Luft has the answer to this question. [...]
SYNERGY: Areas of application Casual Dining
The new casualness in the restaurant: Casual Dining: When the rough wooden table meets designer chairs and mix & match defines the table arrangement, then the Casual Dining trend is behind it. Casualness determines the atmosphere - in the furnishings as well as in the guests' wardrobe or the food creations. Yet casual dining doesn't have to sacrifice style. It is precisely this casual ease that makes for a particularly cosmopolitan dining culture - and this is also reflected on the table setting. [...]
SYNERGY: Areas of application Fine Dining
Spectacular staging for exceptional food creations: When you think of fine dining, you see the finest food, exclusive service and a relaxed atmosphere. Guests enjoy outstanding service and creative menus in a tranquil setting. This creativity requires porcelain with large surfaces, expressive design that nevertheless does not push itself into the foreground, and balanced proportions. The SYNERGY porcelain collection from WMF Professional is the perfect companion for upscale gastronomy, because it sets the stage for impressive presentations. [...]
SYNERGY: Business/functional aspect
Clear, timeless, geometrically balanced - and extremely functional! Porcelain for everyday gastronomy has to meet numerous requirements. At the same time, restaurateurs and hoteliers expect high functionality. The SYNERGY porcelain series, in combination with the eye-catchers from STYLE LIGHTS, meets even the highest demands. Designer Andrea Luft knows what this means for the development of WMF's first own porcelain collection. [...]
SYNERGY: For the relaxed breakfast atmosphere
Unusual toast creations, bowls, smoothies or overnight oats: the breakfast menu has long offered guests more than just rolls with jam. With the numerous breakfast trends, restaurateurs and hoteliers have the opportunity to inspire their guests again and again with creative delights to start the day. [...]